The “Lusarev” wine brand, created by Frunze Estate Winery, was founded in 2001 in the village of Aghavnadzor, Vayots Dzor. The main goal of the company since its foundation to this day is to help local villagers by purchasing grapes from them.

20 years later, in 2021, the next heir of the founders, Frunze, started wine production anew. The label was given a new lease on life; the factory was completely renovated and equipped with modern machinery according to international standards, after which the sale of wines started to develop anew in the Armenian market.

"Lusarev" wines are produced from "Areni" and "Voskehat" grapes endemic to the village. There are four of them: Red dry wine, White dry wine, Rosé, and Reserve.